Once you’ve identified her desired self-image or social image. You want to compliment her in a unique way, that stimulates a positive emotion connected to her S.

Some women dream of being perceived as the most beautiful girl, but many feel pressure around being beautiful. So non-physical character trait compliments hit harder.

Would you rather hear you have a really good nose, (or any other body part), or that your energy is raw and naturally powerful?

I can’t tell you what all women want to be identified. We have the ambitious ones, who dream of success. We have the hedonistic one, who love to eat out and travel. Live a life of luxury. We have the security-oriented who want peace of mind and dream of a loving and caring family.

Takeaway: Figure out what she dreams about in terms of her perception (self image / social image) compliment her in a unique way (E - Exclusive, up next), to stimulate a positive emotion in her.

We are going to look at some examples after we’ve covered S, P, E and C. These are the foundation of the SPECIAL formula.